At Willie B. Studios, we use storytelling to transform people, elevate voices, and move culture forward.
We develop, produce, and deliver powerful stories across podcasts, branded content, short form social content, creator led IP, and creative AI experiences.
Founder Story
Willie B. Studios was born from a simple belief. Story heals. Story connects. Story transforms. After more than 15+ years in media and entertainment, I saw how many people, brands and communities were hungry to be seen, understood and empowered. I built WBS to meet that need with truth, beauty and intention. We create stories that shift how people see themselves and each other, while opening doors for athletes, creators and communities who are often overlooked. Our work is more than content. It is connection. It is clarity. It is impact.
- Shirley WIlliams-Toney
Our Clients
BRANDS
Microsoft
Walmart
AT&T
Toyota
Doximity
Adidas
Canyon Ranch
Ritz
Target
CDC
First Response
Garden Of Life
Ikea
Porsche
Ulta Beauty
The Community Cloud
Ashley Stewart
PUBLISHERS
Vice
Whistle Sports
Bleacher Report
Refinery29
AGENCIES
Dentsu
OneX Studios
Wasserman
Horizon Media
Black Economic Alliance
Roc Nation
Vayner Media
pb&i
Playmaker, Senior Director
SHAWN RUBIN
“Shirley is an incredible storyteller with a keen understanding of clients’ needs. She is both a director and producer of great ingenuity who brings a true sense of ownership to her creative. I consider myself lucky to have been able to work with Shirley on several projects and look forward to many more.”
"It was a pleasure to work with Shirley Williams on the She’s Connected by AT&T program. She lead the entire team in producing our video series that captured the journey of our partner women in sports. What I most admired about her expertise was how she developed a rapport with the talent/professional female athletes on set to bring out the best and often very personal stories in their own words. Her vision and attention to detail delivered content that was authentic, inspiring and captivating on every level. We would love to work with Shirley again on future programs."
DEBORAH BUENTELLO
AT&T, Sr. Manager Marketing